How Branding Works in Your Book

The use of branding in your book will set you and your book apart from all the other books in your niche. That helps tremendously in selling your book and getting yourself noticed. Besides your book’s title, you can also use your brand in the other parts of your book like chapter titles, headings within the chapters, and case studies just to name a few. Not only your branding will set you apart from the pack, but it will also show that you are an expert in your niche.

An example of branding in a book would be to come up with a title like “Yoga for a Better Life”, then you can add chapters like “Morning Yoga Plan” or maybe “Yoga and a Peaceful Soul” and so on. Now, I’m no expert on Yoga. Actually until recently I always thought Yoga was the name of a talking bear who stole picnic baskets with his little friend Boo Boo. But I am sure you get what I am trying to say about branding.

Think about what your niche is and what you are trying to convey with your book, then take that thought as a keyword and use it in a creative way to be your branding in your title, chapters and so on. Branding will not only get you and your book noticed in that niche but if done effectively will create the feeling in people that you are the expert or the “go to” person for that niche.

The same with all famous authors, your book brands you, and by association your business and the branded parts will make you look like the expert in that niche or on that topic. The results of this branding will be increased book sales, personal popularity and multiple contacts.

As it has been said before writing your book and then publishing it is half the battle, a lot goes into selling it and making a name for yourself. None of this should be taken lightly if you want to be successful. With a little research and hard work you can come up with a great way to brand your book and yourself as an author.

Take a good hard look at what you want to accomplish with your book and the rest will take care of itself. The internet gives us an unlimited supply of research to accomplish any endeavor. So do the research properly to promote your book.

How to Increase Book Sales and Make Your Book Irresistible by Adding Details to Your Titles

Nonfiction book titles succeed to the extent their titles promise desired change to a specific target market. “Promise” and “target” titles increase book sales by finding new readers, online and in bookstores. You can further the ability of your book’s title to increase book sales and find new readers by adding details to your titles. As the examples included below show, by adding details, such as numbers, to your book title, you can:

  • Differentiate. Details can help you position your book, setting it (and you) apart from the competition.
  • Enhance credibility. Title details can help increase book sales by enhancing your book’s image and professionalism.
  • Add urgency. Numbers in titles can increase book sales by simplifying complex topics and promising quick results.
  • Perceived value. Numbers can “cement the sale” by enhancing the perceived value of your book.

How title details can differentiate a book from its competition

Consider the example of Rachel Ray’s career-building 30-Minute Meals. This self-published book not only launched a continuing series of highly successful books, but it also launched one of the most successful careers on television’s Food Network. (Which I never watch, of course.)

Born out of desperation, at a time when Domino’s Pizza was guaranteeing deliveries of pizza in 30 minutes, or less, Rachel Ray’s 30-Minute Meals was originally written to help her employer–an upstate New York grocery store–compete against Domino’s. The first printing immediately sold out. It sold out because of the specificity of the “30-minute” promise.

There are lots of cook books on the market, and there would have been little reason for prospective buyers to be interested in a book with a title like “Rachel Ray’s Favorite Recipes.” But, the “30-minutes” makes a specific promise to prospective readers and sets it apart from the competition. When she was unknown outside of upstate New York, which of the following books would have sold more:

  • Favorite Recipes
  • 30-Minute Recipes

In a similar way, Patrick Riley’s The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page uses a specific to set the book apart from the hundreds of other proposal writing books on the market. Without the “one-page” promise, it would be just another book, instead of standing apart from the competition.

Using details to add credibility to your book’s title

You can also use specifics to describe the number of steps or ideas your book is based on. The number in the title implies that there is a process, or guidance system, built into your book, rather than a hodgepodge of ideas.

Favorite examples of this approach include Stephen Covey’s The 7-Habits of Highly Effective Individuals and George B. Brant’s, et al, The New Leader’s 100-Day Action Program. The “7-Habits” approach simplifies a complex topic by providing a manageable structure to approach it. The “100-Day” approach simplifies a complex program by providing a day-to-day guide to specific tasks.

A final title that succeeds because of credibility based on specificity is Leroy Cook’s 100 Things To Do with Your Private Pilot’s License. Which of the two titles, below, has the greater appeal?

  • Things To Do with Your Private Pilot’s License
  • 100 Things To Do with Your Private Pilot’s License

Likewise, the “5” in the title of Harley Pasternak and Myatt Murphy’s 5 Factor Diet s projects a feeling that there’s a structure, or process, behind the book’s advice.

Using specifics to add urgency

People, today, are in a hurry. The want immediate gratification. They don’t want to wait!

That’s why books with titles like Jay Conrad Levinson and Al Lautenschlager’s Guerrilla Marketing in 30 Days are so successful. They promise immediate results. Again, it’s the specific number that adds credibility to the urgency. Which of the following appeals to you?

  • Guerrilla Marketing in a Hurry
  • Guerrilla Marketing in 30-Days

Bill Effros’ How to Sell Your Home in 5 Days is another example of using specifics to stress immediate gratification.

Max Anders takes “specificity for credibility” even further, with the “double specificity” of his 30-Days to Understanding the Christian Life in 15 Minutes a Day.

But, perhaps the best example is 21 Pounds in 21 Days: The Martha’s Vineyard DeTox Program. Here you have the promise of a specific benefit plus the promise of a specific timeframe.

Using specifics to add value

Finally, today’s readers want value. They want to know they’re getting their money’s worth. Specifics can enhance the promise of value just by emphasizing the number of options your book offers.

Consider John Kremer’s classic 1001 Ways to Market Your Book. You can’t help but think, “with 1001 ideas in the book, there’s got to be something there that will work for me!”

Conclusion

Numbers added to book titles can provide your book with a compelling sales advantage over competing books. Numbers and details provide specific proof of the title’s promise. Numbers in book titles can set a book apart from the competition, they can organize and simplify complex topics, they can add urgency to your title’s promise, and they can reinforce your book’s value.

Spend some time analyzing the titles of existing books in your field. How effectively do they use specificity to add impact to their title’s selling power? How often are numbers used to reinforce the title’s promise? How are the numbers used?

More important, take a fresh look at your book’s proposed title. How effectively does your book’s title use details and specifics for differentiation, credibility, urgency, or value?

Enhance Your Delight Manifolds: Book Apartments in Barcelona

What comes instantly to your mind when you think of an amazing vacation full of fun, frolic and entertainment? You obviously think of Barcelona, the second largest city of Spain, after Madrid. Barcelona has it all; amazing landscapes, enthralling nightlife, delicious cuisines and many more. The icing in the cake is the Apartments in Barcelona! There is no need for you to stay at the noisy and chaotic hotels when you get all the facilities at your disposal at Apartments in Barcelona. The apartments in Barcelona will furnish you each and every facility that you can think of! Right from magnificent bedrooms, ample bathroom space, well equipped kitchens which include all the amenities, swimming pools and so on; you will find your apartments the best accommodation that you can find in Barcelona.

Different people also have their own preferences when it comes to choosing the right apartments in Barcelona. Businessmen who have come to the second largest city in Spain for business purposes desire for the place which is location in the vicinity of the business centers. Art and history lovers demand their accommodation to be in the heart of the famous art galleries, museums and famous landmarks, whereas shopaholics prefer their accommodation to be just a walking distance from the malls and shopping centers. All the wishes of different people having different purposes for visiting Barcelona can be easily fulfilled.

All they have to do is utilize the most advanced and popular mode of searching the apartments in Barcelona; that is through the mode of internet. Just by logging on and researching about the best websites which provides apartments in Barcelona, you can actually get hold of the prefect apartments which will be according to your preferences and requirements.

Some of the famous websites offer apartments in Barcelona which are situated in the heart of the city. So, there is no need for you to previously plan your outings or spend extra money in booking the cabs and taxis. Instead, all you have to do is pick up your travel bags and head on towards your favorite spot! Whether you desire to visit the Las Ramblas, The Gothic Quarter or want to view some of the more stunning Gaudi’s Buildings or The Bull fighting arena; you can conveniently do so as the apartments in Barcelona is perfectly located.

What can be better than having the feeling of being at home even when you are away from home? Why compromise with your comforts and fun? Never let anything come between you and the enjoyment and excitement that you have planned for your Barcelona vacation. Book the apartments in Barcelona and enjoy your holidays or business trip to the fullest!