How Branding Works in Your Book

The use of branding in your book will set you and your book apart from all the other books in your niche. That helps tremendously in selling your book and getting yourself noticed. Besides your book’s title, you can also use your brand in the other parts of your book like chapter titles, headings within the chapters, and case studies just to name a few. Not only your branding will set you apart from the pack, but it will also show that you are an expert in your niche.

An example of branding in a book would be to come up with a title like “Yoga for a Better Life”, then you can add chapters like “Morning Yoga Plan” or maybe “Yoga and a Peaceful Soul” and so on. Now, I’m no expert on Yoga. Actually until recently I always thought Yoga was the name of a talking bear who stole picnic baskets with his little friend Boo Boo. But I am sure you get what I am trying to say about branding.

Think about what your niche is and what you are trying to convey with your book, then take that thought as a keyword and use it in a creative way to be your branding in your title, chapters and so on. Branding will not only get you and your book noticed in that niche but if done effectively will create the feeling in people that you are the expert or the “go to” person for that niche.

The same with all famous authors, your book brands you, and by association your business and the branded parts will make you look like the expert in that niche or on that topic. The results of this branding will be increased book sales, personal popularity and multiple contacts.

As it has been said before writing your book and then publishing it is half the battle, a lot goes into selling it and making a name for yourself. None of this should be taken lightly if you want to be successful. With a little research and hard work you can come up with a great way to brand your book and yourself as an author.

Take a good hard look at what you want to accomplish with your book and the rest will take care of itself. The internet gives us an unlimited supply of research to accomplish any endeavor. So do the research properly to promote your book.