How to Increase Book Sales and Make Your Book Irresistible by Adding Details to Your Titles

Nonfiction book titles succeed to the extent their titles promise desired change to a specific target market. “Promise” and “target” titles increase book sales by finding new readers, online and in bookstores. You can further the ability of your book’s title to increase book sales and find new readers by adding details to your titles. As the examples included below show, by adding details, such as numbers, to your book title, you can:

  • Differentiate. Details can help you position your book, setting it (and you) apart from the competition.
  • Enhance credibility. Title details can help increase book sales by enhancing your book’s image and professionalism.
  • Add urgency. Numbers in titles can increase book sales by simplifying complex topics and promising quick results.
  • Perceived value. Numbers can “cement the sale” by enhancing the perceived value of your book.

How title details can differentiate a book from its competition

Consider the example of Rachel Ray’s career-building 30-Minute Meals. This self-published book not only launched a continuing series of highly successful books, but it also launched one of the most successful careers on television’s Food Network. (Which I never watch, of course.)

Born out of desperation, at a time when Domino’s Pizza was guaranteeing deliveries of pizza in 30 minutes, or less, Rachel Ray’s 30-Minute Meals was originally written to help her employer–an upstate New York grocery store–compete against Domino’s. The first printing immediately sold out. It sold out because of the specificity of the “30-minute” promise.

There are lots of cook books on the market, and there would have been little reason for prospective buyers to be interested in a book with a title like “Rachel Ray’s Favorite Recipes.” But, the “30-minutes” makes a specific promise to prospective readers and sets it apart from the competition. When she was unknown outside of upstate New York, which of the following books would have sold more:

  • Favorite Recipes
  • 30-Minute Recipes

In a similar way, Patrick Riley’s The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page uses a specific to set the book apart from the hundreds of other proposal writing books on the market. Without the “one-page” promise, it would be just another book, instead of standing apart from the competition.

Using details to add credibility to your book’s title

You can also use specifics to describe the number of steps or ideas your book is based on. The number in the title implies that there is a process, or guidance system, built into your book, rather than a hodgepodge of ideas.

Favorite examples of this approach include Stephen Covey’s The 7-Habits of Highly Effective Individuals and George B. Brant’s, et al, The New Leader’s 100-Day Action Program. The “7-Habits” approach simplifies a complex topic by providing a manageable structure to approach it. The “100-Day” approach simplifies a complex program by providing a day-to-day guide to specific tasks.

A final title that succeeds because of credibility based on specificity is Leroy Cook’s 100 Things To Do with Your Private Pilot’s License. Which of the two titles, below, has the greater appeal?

  • Things To Do with Your Private Pilot’s License
  • 100 Things To Do with Your Private Pilot’s License

Likewise, the “5” in the title of Harley Pasternak and Myatt Murphy’s 5 Factor Diet s projects a feeling that there’s a structure, or process, behind the book’s advice.

Using specifics to add urgency

People, today, are in a hurry. The want immediate gratification. They don’t want to wait!

That’s why books with titles like Jay Conrad Levinson and Al Lautenschlager’s Guerrilla Marketing in 30 Days are so successful. They promise immediate results. Again, it’s the specific number that adds credibility to the urgency. Which of the following appeals to you?

  • Guerrilla Marketing in a Hurry
  • Guerrilla Marketing in 30-Days

Bill Effros’ How to Sell Your Home in 5 Days is another example of using specifics to stress immediate gratification.

Max Anders takes “specificity for credibility” even further, with the “double specificity” of his 30-Days to Understanding the Christian Life in 15 Minutes a Day.

But, perhaps the best example is 21 Pounds in 21 Days: The Martha’s Vineyard DeTox Program. Here you have the promise of a specific benefit plus the promise of a specific timeframe.

Using specifics to add value

Finally, today’s readers want value. They want to know they’re getting their money’s worth. Specifics can enhance the promise of value just by emphasizing the number of options your book offers.

Consider John Kremer’s classic 1001 Ways to Market Your Book. You can’t help but think, “with 1001 ideas in the book, there’s got to be something there that will work for me!”

Conclusion

Numbers added to book titles can provide your book with a compelling sales advantage over competing books. Numbers and details provide specific proof of the title’s promise. Numbers in book titles can set a book apart from the competition, they can organize and simplify complex topics, they can add urgency to your title’s promise, and they can reinforce your book’s value.

Spend some time analyzing the titles of existing books in your field. How effectively do they use specificity to add impact to their title’s selling power? How often are numbers used to reinforce the title’s promise? How are the numbers used?

More important, take a fresh look at your book’s proposed title. How effectively does your book’s title use details and specifics for differentiation, credibility, urgency, or value?

7 Book Writing Secrets to Finish Faster and Sell Sooner

Are ready to finish your book writing stronger to sell sooner? No worries. With a little extra knowledge, you can still complete writing your book this year. Implement the following secrets; complete your book and prosper:

Secret 1 Create a sense of urgency

Many less determined writers get discouraged and quit because their book journey is not as easy and fast as they thought. May I gently say, “Get over it.” Most worthwhile endeavors take perseverance and hard work. Here’s a different perspective; the attention, direction and intent it takes to overcome most obstacles can be developed into new strengths and skills.

Get your book finished now; for now is better than later. Remember you become a successful author the minute you start moving toward your worthwhile book goal. I don’t know anyone that regrets they wrote a book. But I know plenty of people that regret they didn’t do it sooner.

Secret 2 Keep going after life interrupts.

It is a common challenge for book writers to find their place after being interrupted by family, work and daily life. After all that’s why many think you must get away to get it done effectively.

Yet, there’s hope for those who can’t get away or choose not to. Successful writers all over the world use the tracking approach. They succeed because they commit to doing a little each day.

Set yourself up for success; use the book tracking approach. The most popular method to use for tracking is time. Time is the method where you commit to a writing a certain amount of time each day.

With the cumulative factor involved your commitment doesn’t have to be that much. For example, to accomplish my book writing goals I commit to writing one hour a day in a.m. (my most productive time.) With this method don’t be overly concerned about how much you write, just keep the time commitment.

Secret 3 Find your writing rhythm.

You don’t have to write each chapter one after the other. If you get stuck on chapter two, you could be stuck a very long time. This type of thinking comes from grade school where we are ritually taught to do everything in order.

If you have been thinking that way stop right now, no need to raise your hand. You have my permission to work on whatever chapter moves you or you feel passion bubbling for at the moment. Feeling stuck on a chapter, try another. There you have it now go with the flow.

Don’t become chained to writing in order. Jump around and fill in the blanks. Review your chapters and whatever subject or topic you most drawn to, begin there.

Secret 4 Push past writer’s block.

I am stuck. I have to stop writing until I feel it again. Unseasoned writers may play the martyr, give up and try again another day. We would never get it done like that. When you get stuck simply close that chapter, pull out your chapter outline and choose another chapter. Choose a topic from that chapter and begin there.

Keep going; stay on course. Maintain your writing commitments. Go around writer’s block by working on another chapter. For example, while writing this book in one of my writing sessions, I wanted to finish my fourth chapter on titles but I ran into a writer’s block. Instead of breaking my momentum, I came down to chapter eight about easy writing and began there. I was able to complete my time commitment of one hour and keep my momentum.

Secret 5 Turn off editor mindset when writing.

Many newbie and seasoned writers are perfectionist. When writing, they feel the urge to stop and change something every few paragraphs. Or they finish a page and want to perfect it before continuing.

Turn off your editor voice while writing your first draft. Your goal should be to get the message on paper. Avoid re-writing during your first draft. After your message is written completely out, then you can turn the editor’s voice back up. It’s true successful authors rewrite and organize their ideas for the strongest impact.

But in the beginning stages of writing your book, concentrate on finishing each chapter. Use later writing sessions to self-edit. When it’s time to edit, check your ideas for flow, grammar, spelling, and chapter endings. Work on your chapter titles and lead in introductions.

Secret 6 Treat your book as a business.

It was one thing to write your family’s history book. You had no plans of marketing it to the world. It’s another thing to write a book about a topic in your field. Your expectations are different and quite higher. You can expect your book about a topic in your field to brand your business, make you a sought after expert and draw hundreds of new clients.

Set your book up to succeed with a book marketing plan. Your book marketing plan is what I describe as your map. It describes your book, what you will do after the book is completed and published. It also describes who you hope to sell your book to a target audience. In short you can say your book marketing plan is your roadmap to success and profits.

Secret 7 Ask for help.

Many writers are natural loners. So it’s no surprise when they fall into thinking, “I have to do it all myself.” Do your research and reading time apart from your writing sessions. You may be able to ask your spouse, a teen-aged son or daughter, a friend to help with your research. Know when to let go of your chapters and book. Don’t self-edit and pick your book apart word by word.

Learn to use your skills at the highest level possible. Some of the mechanical tasks of proofreading ask a family member, part-time employee or again a friend to help. After you have done the best job you can with your manuscript, don’t be afraid to pass it to a professional. Learn to delegate faster and faster.

Don’t put it off any longer. You owe it to yourself and those who love you to finish stronger and sell sooner. Your audience is waiting. Implement the above secrets, get your book finished, release it to the world and prosper.

Vacation Villas in Spain in the Balearics – Can You Cut Costs by Booking Direct?

The Balearic Islands off the coast of Spain are always popular with visitors from the United Kingdom who like to book vacation villas in Spain or apartment holiday accommodation in Spain there. In the current economic climate a holiday rental apartment booked direct with the owner may well be a cheaper alternative to a package holiday. Happily, there is a considerable selection of vacation homes available to rent direct if you know where to start searching. Try researching on the internet using search words and phrases like ‘holiday rental apartment Balearic Islands’ or even ‘vacation villas in Spain’. You will certainly discover that there are a lot of online websites which list private holiday homes to let on each of the Balearic Islands – the only dilemma is which one to go for?

The group of islands is an independent community and a province of Spain. The Balearic Islands have two recognized languages which are Spanish and Catalan. The four main islands of the Balearics are (smallest first) Formentera, Ibiza, Menorca (also known as Minorca) and Mallorca (also known as Majorca). All of the islands are favourite summertime holiday destinations for many European and overseas visitors who want to book apartment or villa holiday accommodation in Spain directly from the proprietors of holiday homes.

Of all the Balearic Islands, Menorca is the least commercial and has done the best job of preserving the striking natural beauty for which the islands are known. It benefits from fabulous Mediterranean weather conditions with hot, sun-filled summers and nice, mild winters. It has retained a lot of its Spanish customs and is generally preferred by family groups or those who want a restful, sunny break. It has a significantly larger number of beaches than the other Balearic Islands and is a favourite option for families who want to book vacation villas in Spain or apartment rentals for a relaxing seaside break.

In direct contrast to Menorca is Ibiza which is famous for its party atmosphere and attracts huge numbers of tourists year after year. Holidaymakers are drawn to the island by the infamous nightlife, excellent beaches and clear azure sea, the great scenery and the variety of vacation villas in Spain and holiday rental apartments which are available to book direct. Notwithstanding its fame for attracting parties of young adults who come for the night club scene, Ibiza does in reality have a wide range of holiday destinations which are ideal for all sorts of tourists including quite a lot of family-orientated resorts.

Mallorca is popular with holidaymakers who want vacation villas in Spain to make the most of the sunshine, the seaside and the night-time entertainment. Palma is the capital of the island as well as being capital of the Balearics and is an exciting city packed with culture, heritage and fantastic places to eat with plenty of night-time entertainment. Magaluf in the south is an ever popular place to stay with its wide, sweeping beaches and its exciting, vibrant nightlife with hundreds of clubs and discos to suit all tastes. However if you were searching for a quieter resort you should try Alcudia in the north which is more family-friendly.

Formentera is the smallest of the four main islands at barely 12 miles long from one end to the other. Holidaymakers and visitors to Formentera are enticed by its amazing beauty and tranquil, relaxed ambiance. Formentera’s major resort is Es Pujols, which has a nice assortment of retail stores, bars and eating places. However, there are only a limited amount of hotels and vacation villas in Spain on the market, so if you wish to holiday on this fantastic island during the high season you will need to reserve your hotel or apartment holiday accommodation Spain as early as you can.