How to Increase Book Sales and Make Your Book Irresistible by Adding Details to Your Titles

Nonfiction book titles succeed to the extent their titles promise desired change to a specific target market. “Promise” and “target” titles increase book sales by finding new readers, online and in bookstores. You can further the ability of your book’s title to increase book sales and find new readers by adding details to your titles. As the examples included below show, by adding details, such as numbers, to your book title, you can:

  • Differentiate. Details can help you position your book, setting it (and you) apart from the competition.
  • Enhance credibility. Title details can help increase book sales by enhancing your book’s image and professionalism.
  • Add urgency. Numbers in titles can increase book sales by simplifying complex topics and promising quick results.
  • Perceived value. Numbers can “cement the sale” by enhancing the perceived value of your book.

How title details can differentiate a book from its competition

Consider the example of Rachel Ray’s career-building 30-Minute Meals. This self-published book not only launched a continuing series of highly successful books, but it also launched one of the most successful careers on television’s Food Network. (Which I never watch, of course.)

Born out of desperation, at a time when Domino’s Pizza was guaranteeing deliveries of pizza in 30 minutes, or less, Rachel Ray’s 30-Minute Meals was originally written to help her employer–an upstate New York grocery store–compete against Domino’s. The first printing immediately sold out. It sold out because of the specificity of the “30-minute” promise.

There are lots of cook books on the market, and there would have been little reason for prospective buyers to be interested in a book with a title like “Rachel Ray’s Favorite Recipes.” But, the “30-minutes” makes a specific promise to prospective readers and sets it apart from the competition. When she was unknown outside of upstate New York, which of the following books would have sold more:

  • Favorite Recipes
  • 30-Minute Recipes

In a similar way, Patrick Riley’s The One-Page Proposal: How to Get Your Business Pitch onto One Persuasive Page uses a specific to set the book apart from the hundreds of other proposal writing books on the market. Without the “one-page” promise, it would be just another book, instead of standing apart from the competition.

Using details to add credibility to your book’s title

You can also use specifics to describe the number of steps or ideas your book is based on. The number in the title implies that there is a process, or guidance system, built into your book, rather than a hodgepodge of ideas.

Favorite examples of this approach include Stephen Covey’s The 7-Habits of Highly Effective Individuals and George B. Brant’s, et al, The New Leader’s 100-Day Action Program. The “7-Habits” approach simplifies a complex topic by providing a manageable structure to approach it. The “100-Day” approach simplifies a complex program by providing a day-to-day guide to specific tasks.

A final title that succeeds because of credibility based on specificity is Leroy Cook’s 100 Things To Do with Your Private Pilot’s License. Which of the two titles, below, has the greater appeal?

  • Things To Do with Your Private Pilot’s License
  • 100 Things To Do with Your Private Pilot’s License

Likewise, the “5” in the title of Harley Pasternak and Myatt Murphy’s 5 Factor Diet s projects a feeling that there’s a structure, or process, behind the book’s advice.

Using specifics to add urgency

People, today, are in a hurry. The want immediate gratification. They don’t want to wait!

That’s why books with titles like Jay Conrad Levinson and Al Lautenschlager’s Guerrilla Marketing in 30 Days are so successful. They promise immediate results. Again, it’s the specific number that adds credibility to the urgency. Which of the following appeals to you?

  • Guerrilla Marketing in a Hurry
  • Guerrilla Marketing in 30-Days

Bill Effros’ How to Sell Your Home in 5 Days is another example of using specifics to stress immediate gratification.

Max Anders takes “specificity for credibility” even further, with the “double specificity” of his 30-Days to Understanding the Christian Life in 15 Minutes a Day.

But, perhaps the best example is 21 Pounds in 21 Days: The Martha’s Vineyard DeTox Program. Here you have the promise of a specific benefit plus the promise of a specific timeframe.

Using specifics to add value

Finally, today’s readers want value. They want to know they’re getting their money’s worth. Specifics can enhance the promise of value just by emphasizing the number of options your book offers.

Consider John Kremer’s classic 1001 Ways to Market Your Book. You can’t help but think, “with 1001 ideas in the book, there’s got to be something there that will work for me!”

Conclusion

Numbers added to book titles can provide your book with a compelling sales advantage over competing books. Numbers and details provide specific proof of the title’s promise. Numbers in book titles can set a book apart from the competition, they can organize and simplify complex topics, they can add urgency to your title’s promise, and they can reinforce your book’s value.

Spend some time analyzing the titles of existing books in your field. How effectively do they use specificity to add impact to their title’s selling power? How often are numbers used to reinforce the title’s promise? How are the numbers used?

More important, take a fresh look at your book’s proposed title. How effectively does your book’s title use details and specifics for differentiation, credibility, urgency, or value?

Melbourne Apartments – Vacation Rental Tips

Whether you are looking for your favorite Melbourne Apartments for rent, for sale or for short stay holidays – you can make use of the apartment finder guide that can help you in locating the best accommodations according to your budget and personal preference. For this, you just require carrying out an advanced search or categorized search that can make your search narrower and time saving.

You can search for Melbourne apartments according to the housing style such as Apartment Unit or Condo, Duplex or Villa, Room in Private Home, Room & Board, Townhouse, Holiday or Furnished apartments, Shared or Roommates, Student Housing, simple House or as Corporate Accommodation. You can also choose your favorite accommodation in Melbourne depending on the price range. You can even carry out the apartment search based on the number of bedrooms. From simple one bedroom apartment to any number (including studio), you can instantly search and book apartments according to your budget. There are numerous websites that offer you with quick search facilities by selecting and clicking an area in Melbourne where you wish to stay.

From the large lists of Melbourne apartments that you have been provided with as a result of the quick search, you can collect the details of them and then choose the particular accommodation that fits your budget and taste. You will be provided with detailed information on the property along with property location, hotel facilities, room services and amenities, restaurants, distance from city center, leisure activities, etc. You can also get to know the room rents and basic costs of the apartment together with its exterior and interior photos. This helps you in deciding whether or not to book for the accommodation.

Internet offers you the opportunity to choose from thousands of properties based on the locations and price. You can now book for your favorite Melbourne Apartment instantly through instant online booking through credit card payment options. You can either book through a reliable agency or directly with the owner. You can also get cheap accommodations BY categorizing your searches as “cheap Melbourne Apartments”. You can also review the ratings and feedback of the apartment prior to booking.

Top Tips to Book Lovely Apartments in Croatia

Croatia is attracting the imagination of travelers all over the world. From a non-descript, politically agitated place to tourist haven in less than 10 years is an amazing achievement. It shows that Croatia is a place of dazzling beauty, where visitors can get an all-round fun traveling experience.

Of course, the kind of vacation you have in a faraway place always depends on the accommodation. Croatian families depend on private tourist accommodation. It is a great source of income for them. So, the locals do have a strong tradition of renting apartments in coastal parts of Croatia. Private accommodation is quite good as it is sensitive to the needs of the tourist. The only problem is that there is no certainty of getting the accommodation of your choice as there is no way of booking beforehand. For many tourists, coming to a foreign land and not finding a comfortable place to stay can break the fun of the holiday. That is why it is better to book apartments online. This is particularly true in the peak months from May to September.

Visitors coming to Croatia need to check out and rent apartments in Croatia before they come. This is the safest route to enjoying a place of stay that is comfortable and luxurious. If you wait till you get to the islands before booking the apartment, chances are you may get accommodation in remote corners of the island, or not at all!

Apartments are a great choice for stay in Croatia. Most travel services offer apartments that are located close to centers of attraction. An interesting feature is that apartment bookings in Croatia generally allow up to 5 guests per apartment. So, this is a fantastic way for the entire family to enjoy the holiday without worrying about the numbers. Almost all apartments are self contained units. They have a fully equipped kitchen and other amenities like iron, hair dryer etc. If you love the beach, sea view apartments are a wonderful choice.

The following tips will help you book the best apartments in Croatia:

* Look out for special discounts and offers. These can bring you great money savings.

* If you can, travel to Croatia outside the peak months. Everything becomes pricey during the peak season.

* To make sure that you get the best rooms, always book your rooms as soon as you make your holiday plans. Also, pick up your confirmatory email and send them a reminder of your arrival.

* Check out how many guests are allowed in your apartment in Croatia so you do not have to spend extra money or additional amenities.